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Showing posts from 2012

In the overlap of technology, marketing and social media the QR Code is critical

Outside of consulting on telecommunications, CIO advisory, and the business adoption of technology I also completed an MBA.  One of the projects was on the potential use cases of two dimensional barcodes. Today the QR Code , one of many types of 2D codes, is seen as being a critical component of any good marketing plan.  As a natural integration between social media and devices I would extend VMob Bob's question " What can a mobile operator learn from Facebook ?" and also ask how can they step and start to make innovations with the extensions to social media that already exist today?

Long Term Evolution vs Short Term Monetisation

After a seminar late last year I commented on some of the potential shortcomings, at least in my mind, of the New Zealand Government's decision to invest tax dollars into ultra fast broadband (UFB). In recent months Telecom New Zealand , now shed of its fixed access networks after the structural separation of Chorus , has announced its plans for a 4G trial .  This Long Term Evolution (LTE) offering is being adopted across the world and promises to have speeds of 300/75Mbps. Putting this into context the multi-million dollar investment in UFB promises speeds of at least 100Mbps.  The geography and urban distribution of New Zealand mean that this Fibre to the Premise (FttP) rollout will never be committed to every home in New Zealand, the fixed costs would be prohibitive.  The solution is the adjunct offering of the Rural Broadband Initiative (RBI) that will see a hybridisation of the network to include fixed wireless nodes, and ADSL to try and deliver the dream of ubiquitous ac